As an entrepreneur and manager of a digital agency in New York, I’ve worked alongside many different companies. From early stage startups to established companies - all of our clients share one thing in common -- they all have considerable marketing budgets and invest heavily in digital advertising to grow their brands.
Unfortunately, most people don’t have tens of thousands of dollars, or even thousands of dollars, to invest when starting a business.
My goal is to prove that it is still possible to jumpstart a small yet profitable online business will few resources. Rather than just talk about it, I along with my team went out and actually built a business from the ground up.
For the past month, we started a fashion sunglasses brand called ROTA Glasses. Our team performed market research to find a trendy profitable product; negotiated with manufacturers overseas; designed a simple ecommerce website; and advertised through social media.
The results were very positive. Within a month of launching, we completely sold out our initial inventory and have a long list of social media stars and fashion bloggers from around the world begging to promote our products.
Any motivated person can jumpstart this type of business on their own. Here’s how we did it.
Read More: https://www.entrepreneur.com/article/279219
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